GOOGLE ADVERTISING
Reach Customers When They’re Searching for Your Services.
Xflow Media helps businesses plan, launch, and manage Google Ads campaigns that connect relevant search intent with clear messaging and effective landing pages.
Sponsoredyourbusiness.com
Your Clear Headline Goes Here
Keyword themes
Targeting
WHY GOOGLE ADS?
Put Your Business in Front of Relevant Searches.
Google Ads can be a useful way to reach customers. We don’t guarantee leads, sales, return on ad spend, or a specific cost per acquisition.
Reach High-Intent Audiences
Reach people searching for relevant services or products, subject to targeting and campaign eligibility.
Control Your Advertising Budget
Set campaign budgets and monitor advertising spend within the applicable platform settings.
Measure Campaign Performance
Track available metrics and, where properly configured, conversions such as form submissions, phone enquiries, or purchases.
SERVICES
From Campaign Setup to Ongoing Optimisation.
We focus on Google Search campaigns. Other campaign formats are only recommended when they suit your goals and are something we offer.
- 01
Google Ads account and campaign audits
- 02
Campaign strategy and objective selection
- 03
Keyword research and search intent analysis
- 04
Search campaign creation and management
- 05
Location targeting for eligible service areas
- 06
Ad headlines, descriptions, and extensions or assets
- 07
Landing page recommendations
- 08
Conversion tracking setup where technically supported and consent requirements are met
- 09
Search-term analysis and negative keyword management
- 10
Budget monitoring and bid strategy management
- 11
Campaign optimisation and performance reporting
- 12
Recommendations for future testing and improvement
OUR PROCESS
Our Google Ads Process.
- 01
Discover
Understand the business, target audience, services, competition, and campaign goals.
- 02
Research
Research keywords, search intent, relevant locations, and campaign opportunities.
- 03
Build
Create the campaign structure, advertising copy, targeting settings, and tracking plan.
- 04
Launch
Review the setup, confirm the budget and tracking, and launch after client approval.
- 05
Optimise
Review search terms, campaign performance, budget allocation, and available conversion data.
- 06
Report
Provide clear reporting and explain what is working, what needs improvement, and the next steps.
REPORTING
Understand Where Your Advertising Budget Goes.
Reports show what happened and what to do next. Results depend on competition, budget, search demand, website quality, campaign setup, and other factors.
Sample campaign report
Illustrative example figures, not real resultsImpressions
12,400
Clicks
560
Click-through rate
4.5%
Average cost per click
$0.85
Conversions
38
Cost per conversion
$12.50
Cost per conversion is only shown where conversions can be measured. All figures above are sample data.
Advertising spend
Paid to Google
The budget that is spent on clicks and impressions. You set it, and it is billed by Google through your ad account.
Management fee
Paid to Xflow Media
Covers the planning, setup, optimisation, and reporting we do. Advertising spend isn’t included unless an agreed package says so.
ADS + WEBSITE
Your Ads Need a Landing Page That Works.
Campaigns perform best when the ad message, the search intent, and the landing page content line up. We can handle each part together: Google Ads management, website development, landing-page optimisation, contact forms and enquiry tracking, and relevant conversion measurement.
Search
Someone searches for what you offer.
Relevant Ad
A clear ad matches their intent.
Landing Page
A focused page explains your service.
Customer Enquiry
They call, submit a form, or buy.
Need a landing page too? We can build it with the campaign.
FAQ
Google Ads FAQ.
Budgets and fees depend on the project, campaign goals, and scope of work, so we don’t publish fixed prices.
How much should I spend on Google Ads?
It depends on your market, competition, goals, and the services you want to promote. We’ll discuss a sensible starting budget with you and adjust it using real campaign data.
Is the advertising budget separate from the management fee?
Yes, unless a package explicitly says otherwise. Ad spend is paid to Google through your account, and the management fee covers Xflow Media’s work. Fees depend on the project and scope, and we confirm them before work starts.
How long does it take to see results?
Campaigns can start showing impressions and clicks soon after launch, but learning what works takes time. Results depend on competition, budget, search demand, and your website, so we can’t promise a timeline.
Can Google Ads guarantee sales or leads?
No. Nobody can guarantee leads, sales, return on ad spend, or a specific cost per acquisition. We plan carefully, manage actively, and report honestly.
Do I need a website to run Google Ads?
You need somewhere useful to send people, usually a website or landing page. If you don’t have one, or yours isn’t ready, we can build or improve it as part of the plan.
Can you manage an existing Google Ads account?
Yes. We can start with an audit of your current account and campaigns, then recommend improvements and manage them with you.
How do you measure campaign performance?
We use the metrics available in Google Ads, such as impressions, clicks, click-through rate, and cost per click. Where conversion tracking is properly set up and consent requirements are met, we also report conversions.
Ready to Reach More Potential Customers?
Let’s discuss your business goals and develop a Google Ads strategy suited to your market, budget, and services.
Google, Google Maps, Google Business Profile, and Google Ads are trademarks of Google LLC. Xflow Media is an independent agency and is not affiliated with or endorsed by Google.